In 1992, Democracy Jeans unleashed its brand of jeans on the unsuspecting public. Their fabric is so durable that it was designed with secret technology that would last for up to 12 weeks without showing a single tear or hole! It also maintains an ultra-low waistline even after being washed 16 times. The company's founders had wanted to make jeans that would last for decades and which could withstand the wear and tear of everyday life. They developed this new technology from NASA by using the same material found in spacesuits. This enabled them to make clothing nearly impossible to rip, stretch, or fall apart.
What is the secret technology behind Democracy Jeans?
An ultra-durable blend of nylon and spandex fibers that possess incredible strength and elasticity, allowing for extreme durability. These fibers are woven into cloth using an innovative laser technology that is also employed to create U.S. stealth bombers. The materials were originally developed by NASA for use in spacesuits, hence the incredible strength of the jeans fabric.
How was this material made available for use in clothing manufacturing?
It was developed by NASA as a spinoff technology to be used in manufacturing clothing on Earth. The original purpose was to create a fabric that could withstand the tremendous strain experienced when launching space vehicles into orbit and beyond.
Who owns the patent on this technology?
The exact formula of the ultra-durable blend of fibers is a closely guarded secret. The company that manufactures Democracy Jeans holds the patent and is willing to sell it to other clothing manufacturers. However, for a price! It plans to license this technology for about $25 per garment. This would mean that U.S.-made blue jeans would retail for about $135 each!
Will there be any other products developed in the future?
Yes, there are plans by the company to develop a line of "ultra-performance" shorts as well as thermal workout shirts and pants for cyclists, runners, and even hunters! The company is also beginning to shift away from jeans, which represent only 5% of its sales, by diversifying into flatter-fitting items such as tops and dresses for women.
What is the meaning behind the name "Democracy Jeans"?
The company's founders believed that the United States was a "democracy of the people." They also wanted to provide freedom to women by having every woman in America wear jeans, which had been largely restricted to men before then.
What was the inspiration behind this bold marketing campaign?
A parent-teacher meeting on West Street in New Haven, Connecticut. The Democracy Jeans founders became aware of an 18-year-old girl who had come into possession of an old pair of jeans that had been donated by her mother. She no longer fit into the jeans and had grown too tall to wear them anymore. At that moment, the founders felt differently about their fellow Americans and embarked on a grand marketing campaign. Many people thought it was a publicity stunt at first, but as word spread, orders poured in from around the country.
What happened to the 18-year-old girl who received the jeans?
She got a job in New York City and became an international model after her stint modeling in Paris. She was selected as one of Esquire magazine's "50 best dressed" models of America in 1998 and 2000, won The Face Model of the Year Award, and represented Europe at the 2000 Cannes Film Festival.
What other business ventures have the founders been involved in?
The Democracy Jeans founders started another company called Blood, Sweat & T-shirts to produce screen-printed T-shirts. They also founded an organization called Fighting Chance to provide scholarships and assistance for underprivileged students.
What happened to the two founders?
They both remain very close friends, but no longer work together. David has gone on to found a company that makes technical fabrics for military use and the medical field. Steven founded a business that focuses on environmentally friendly products and an Internet search engine he named Walt. Both businesses are extremely successful today, but neither is involved in clothing manufacturing. However, sales of Democracy Jeans skyrocketed after they came out with their new ab technology in 1999, and there are rumors that other clothing manufacturers are interested in purchasing the rights to it.
Conclusion
The main point is that industries should not be controlled by any one person and should work towards making the best possible product on their own accord. However, it can be difficult to find companies that are truly independent, such as Democracy Jeans. Since it was founded, the company has been subject to many lawsuits that are due to this fact. Therefore, if anyone wishes to start or buy a business they should at least review its background and history before doing so.
0 Comments